Prime Minister Narendra Modi’s ambitious project Namami Gange is likely to get a major fillip in the Ardh-Kumbh starting from January 14. In a move that may boost clean-up of the Ganga, Shri Ganga Sabha, the body responsible for the up-keep of Har-ki-Pauri ghat and conducting the Ganga aarti, is planning to launch a website during the Ardh-Kumbh, which would not only educate people about the need to keep the river clean but also importantly, dispel several misconceptions prevalent among Hindus regarding disposal of religious texts, photographs, idols and clothes in the Ganga.
The organization, celebrating its centennial this year, also intends to use WhatsApp and Twitter to spread the message to maximum number people possible. Officials of the body said they would also be reinforcing the need to keep Ganga clean by rendering an oath to keep the river clean to the pilgrims who congregate for the morning and evening aarti on the banks of the river. Though the launch date of the website has yet not been finalized the representatives of Ganga Sabha opine that the process would be completed on a major bathing day.
Senior member of Ganga Sabha, Ashutosh Sharma told TOI, “There are several misconceptions among the devotees that they should dispose religious texts, photographs, idols and clothes in Ganga for a religious cause but by doing so they are only further polluting the holy river.” Ashutosh maintained out that there is an immediate need to educate people and clear all their doubts on the important issue. “The website would serve an ideal platform to reach out to a large number of people,” he added.
For the last three years, the 11 Shastri (priest) who perform the aarti, render the oath of keeping the river clean to the devotees, prior to the start of aarti.